There are a wide variety of different methods that can be used for search engine optimisation to get a website moved up the rankings on Google and Yahoo etc. However, if these are not done properly and to the full extent the results will not be nearly worth the time spent. For many reasons, the aforementioned in particular, it is always best to hire another company to do this work for you. There are different ways in which you can do this. For example, the most popular is to hire a company to undertake small parts of SEO over a period of time; however when things begin to become disorganised in parts, the effect of the SEO can be almost pointless. The best method to use is to hire a company that can put together a complete SEO package for you that will fit into your budget and work with your website.

There are quite a few websites out there offering these kinds of services to website owners and at a very pleasant cost too. However, you need to ensure that you make sure the company providing the is a good and reputable one otherwise you may end up spending money on a worthless campaign for your business. You have to ascertain that there are plenty of good reviews on the website itself and no bad reviews anywhere else. This can be done with a simple Google search on the company. A good SEO campaign should consist of a variety of different methods in an organised schedule which will work wonders for your current page rank on the search engines. Only qualified companies should ever undertake the work as if anything is done incorrectly the website itself, your website, can be penalised by Google and removed from the site (sandboxed) for quite some time.

Another good way to look at your SEO package and to negotiate the right price is to check on forums etc. and look at the prices quoted by different companies for their services on each individual thing. For instance, if your SEO package contains article writing, press releases and document storage you should check the average prices on each individual service and this way you can see whether or not you are being charged a fair amount. The main problem here is that a lot of companies can take advantage of those new in the business so you need to ensure you check things out thoroughly and also again, that the company has a good reputation amongst the online community.

I'm asked often enough, both by clients and by friends, whether they should exchange a link with the total stranger that just e-mailed them, asking them to do so, and pointing out the benefits of doing so.

The short answer is no.

The long answer is this:

A few years ago, a link counted as a vote in the 'eyes' of a search engine. The formula for top rankings was easy back then: the more links you had (websites linking back to your website) the more 'votes' and (generally) the better you ranked the higher your website appeared in the search engine results).

Pretty soon website owners and anybody with anything more than a passing interest in Internet marketing saw the opportunity to outrank competing websites simply by getting links. And one of the ways to get links is to ask another website owner to place a link on their site pointing at your site.

In exchange for... a link on your site back to their site.

This is called reciprocal linking, and back in the day it worked really well.

This is why you shouldn't exchange links

The ONLY thing you need to remember when it comes to Internet marketing is this: play fair. Not because it's nice, but because search engines are not in this to make you money; they're in this to make themselves money. They have terms of service and a whole range of technology that helps them prevent website owners from manipulating the search engine results.

Getting links in order to increase your website's ranking (appear higher in the search engine results) is an attempt to manipulate the search engine results.

And this is a no no.

The whole idea of the Internet is that everybody has a voice, and people can freely point links at you if they like, support or admire what you have to say.

In other words, they have to place links on their website pointing at your website, to help them tell THEIR audience about YOU.

And they have to do so because they want to, not because you bribed them.

And exchanging links... is not the same as a free vote.

Exchanging links can harm your website's reputation

Today search engines are a lot cleverer than they once were, and they're certainly clever than the website owner who believes he or she can still trick them.

Search engines now place values in links. What those values are, nobody knows. Websites also place value on websites. What those values are is easier to guess in this instance.

In the Internet marketing industry, this value is called reputation, and sometimes it's referred to as 'trust'.

And it's important. In fact, it's KEY.

Your website's authority is affected by your website's reputation. If a website with poor reputation links to your website... then you're putting your website - and your business - on the line.

Get enough links from websites with poor reputations and your website will have poor reputation by proxy.

When somebody asks you to exchange a link with them, unless you know that their website is 'clean' and in good standing with the search engines, then there is every reason on Earth not to exchange that link.

Knowing or even guessing the status of the website in terms of reputation and authority takes knowledge, so unless you have access to a professional with the right knowledge, the prospect of finding out is not even worth considering.

Of course, it goes without say, that you should never ask the owner of the website if their website is 'clean' and in good standing with google and co.

Naturally they'll say yes (because they want a link from you).

So why are people asking you to exchange links?

The main reason a total stranger e-mails you asking you to exchange links is because they want to benefit from it. When it comes to Internet marketing, there is a ton of misinformation and out-of-date 'strategies' that lead to countless people using poor or plain bad practices.

Link building software usually has a bunch of template-ready e-mails that contain the whole message, structured like this:

Greeting ask for link exchange point out the benefits of exchanging links (usually a raft of benefits including better search engine rankings)

A lot of it is not accurate, and some of it is not true.

The bottom line is that most of these people are sending you a template e-mail to convince you to give them a link back.

How or why they found your website is a case of how visible your own website is.

If your website is popular and you actively market it, expect plenty of requests to exchange links. Take it as a compliment and move on, unless you know what you're doing.

Are all s bad?

The answer is no. Link exchanges can be very beneficial, when done correctly. However, the effort involved in checking that their website is 'clean' is seldom worth it.

Moreover, you have no control of their website and who or what they link to - or who links to THEM - now or in the future. A website you agree to exchange links with could have anything from porn websites, gambling websites and spammer websites linking to THEM, and passing some of that reputation to YOUR website.

On the whole, the Internet is full of website owners firing template e-mails to everybody asking for link exchanges with websites that have poor reputation

Keep one thing in mind: if the people asking you to exchange links had strong, authoritative websites, those websites would rank well naturally in the search engines.... and they wouldn't be contacting you (a total stranger) to ask for a link in the first place.

Therefore, assume that their websites are not altogether 'clean'. If they've asked you for a link, they've asked a thousand people (remember, they're using automated software that sends out a template e-mail to hundreds and thousands of addresses at the click of a button).

The verdict: exchange links or not

Unless you can verify the website wanting to link to you is reputable in every sense, don't do it.

There is no doubt that online dating is one of the easiest and most convenient ways to find a partner. But just like regular dating, dating people online can be tricky because the person you are dealing with is someone you probably haven't met yet, and you are not sure if he is being truthful about his identity and feelings.

This obstacle can be solved by getting to know the person well before meeting him personally. The internet has made it very easy for people to engage in online dating, thus you can chat, exchange e-mails or have phone conversations through Skype and other messengers that allow voice calls. Hearing someone's voice is very important in getting to know a person. It will help you determine if this person has good intentions or not. After endless hours of chatting and email, you should strengthen the bond by talking to each other over the phone. Remember that you are considering this person for a personal relationship.

After talking to each other on the phone, the next online dating step is to meet this individual personally. Of course you have to put a face on the words and the voice that you are communicating with constantly over sites. Meeting somebody personally can help you in verifying his intentions by looking at his body language, among other factors.

Before meeting this individual personally, make sure that you have gathered enough basic information, not just for personal safety, but also for making conversation. This is a crucial step in making a personal relationship with someone you met through free online dating sites. But first, make sure that you are going to meet this person in a safe environment. The importance of 5a8 this is pretty obvious and cannot be stressed enough. Exercise caution and meet this person during the day and in a public place. Meeting up for lunch in a family restaurant or having coffee in a café are great ideas when it comes to setting up your first meeting. This will ensure your safety in case this person turns out to be some sort of a creep.

Since you met him through online dating, you cannot be sure yet if this is really a good person. Make sure that this person gives you the lowdown on the basic facts of his life, such as profession and civil status. Fortunately, most people from these sites are decent individuals who will be honest with stuff like that. They will tell you if they are already married, divorced or have kids. Most of them are honest about what they do for a living. Watch out for those who greatly exaggerate personal details or those who seem shady and try to hide important information such as their job and location.

Also, you should be aware that some individuals in online dating will stretch the truth a bit just to make sure that you will like them. They can say that they like the things you are interested in, when the truth is, they don't really give a damn about your favorite balladeer. Use your instincts when it comes to judging people from online dating.

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This article describes how Dreamweaver implements templates. Technically, to use Dreamweaver templates, you don't need to know any of the information given in this article; but it is handy to know something about what's going on under the hood in case you need to troubleshoot a Dreamweaver template based document.

Templates are a tool that is used in many computer applications including Microsoft Word, AutoCAD, and other office automation and design products. Templates are useful when you have a group of documents that share many similar design features. You implement the common features one time in the template, and then just customize the template with the individual features of each document.

Templates are Used Only at Design Time

It is important to understand that are totally a design time construct. Only two things separate a Dreamweaver template from any other HTML document:

1. Dreamweaver template documents have a ".dwt" extension.

2. Dreamweaver templates contain specially defined HTML comments that define the editable and non editable area of the template.

When you create an "instance" document that is based on a Dreamweaver template and store it on a web server, the web server is completely unaware that the document was based on a template. It treats the document the same as any other HTML document, and ignores the template comments in the document the same as it would ignore any other comments in an HTML document.

Similarly, a web browser would be completely unaware that a document was based on a Dreamweaver template, and would also ignore the template comments the same as it would ignore any other comments in an HTML document.

Tag Syntax

Dreamweaver has two sets of tags:

* Template Tags are used in template files (files that have suffix .dwt).

* Instance Tags are used in the "instance" documents you create that are based on a template file (files that typically have a suffix .htm or .html).

Dreamweaver defines about thirty different template tags, but all of them have the following syntax:

where TEMPLATE_TAG_NAME and the parameters are replaced with an actual template tag name and actual parameter names. For example:

In the above example, the template tag is a TemplateBeginEditable tag named "Region 1".

The syntax of instance tags is quite similar:

Tag Pairs

Many template tags are paired, having an opening and a closing tag. For example, the "TemplateBeginEditable" tag described above always starts an editable region that is ended with a "TemplateEndEditable". The two tags come as a pair, defined as follows:

-- HTML Code goes here --- How Dreamweaver uses Template Tags

One of the simplest and most important things that Dreamweaver does with Template/Instance tags is to define what regions of an instance document (document created based on a template document) can be edited. BUT BEWARE . . . If you use Dreamweaver to open a template based document in CODE VIEW, you can edit any part of the document in any way you please -- but this is generally not a good thing to do. In Dreamweaver document design view, Dreamweaver respects the instance tags that are included in a document; for example, it will only allow you to edit areas of the document that begin with an "InstanceBeginEditable" (or similar type) tag.

When you have finished editing your web page, the Dreamweaver Instance Tags will remain in it, but as previously stated, these tags are ignored by your Web Server and your Browser.

Finally, if you update a template in Dreamweaver, all of the documents based on the template will be updated too.

Conclusion

Dreamweaver templates work by using specially defined HTML comment tags to mark regions of Dreamweaver template documents and instance documents. You should recognize Dreamweaver template and instance tags, and understand what they do, but you should only edit them in Dreamweaver Design View, not in Code View. For more information on actually using Dreamweaver templates, see my upcoming article "Dreamweaver Tip: Build Better Websites Faster with Templates".